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真人秀节目后期包装中的原画制作策略——以《花儿与少年3》为例

发布者: [发表时间]:2019-06-25 [来源]:今传媒 [浏览次数]:

SONGJING 

钻石国际LAIYUAN JINCHUANMEI 





钻石国际ZHAIYAO:SUIZHEMEIJIEJISHUDEBUDUANGEXIN,DIANSHIJIEMUKAISHIYUNYONGYUANHUACHUANGZUOLAIZENGJIAYISHUXIAOGUO。YUANHUAZUOWEITUXIANGMEIJIE,YUDIANSHIMEIJIEDESHENDURONGHE,JIJUCHUANGXINXING。BENWENCONGSHIJUEFUHAODESHIJIAOCHUFA,TANJIUYUANHUASHEJIZAIZHENRENXIUJIEMU《HUAERYUSHAONIAN3》ZHONGDEDUTEYUNYONG。TONGGUOFENXIYUANHUASHIJUEFUHAODEDIANSHIYISHUXIAOGUOHESHUOFUJIQIAO,JIEDUYUANHUASHEJIBEIHOUYUNHANDEWENHUASHUXINGHEMEIJIESHUXING,LAIWEIYUANHUAZAIDIANSHIJIEMUZHONGDEWEILAIFAZHANTICHUJIANYI。

钻石国际GUANJIANCI:YUANHUA;ZHENRENXIUJIEMU; HOUQIBAOZHUANG

钻石国际ZHONGTUFENLEIHAO: WENXIANBIAOSHIMA:A WENZHANGBIANHAO:1672-8122(2019)05-0000-04

《HUAERYUSHAONIANDISANJI》SHIHUNANWEISHIZHENGSHIBOCHUDEQINGCHUNHUOBANZIZHUYUANXINGZHENRENXIUJIEMU,GONG12QI,JIEMUYU2017NIAN4YUE23RIQIMEIZHOURIWAN22:00DIANZAIHUNANWEISHISHOUBO,YU2017NIAN7YUE9RISHOUGUAN。GENJUYANGSHISUOFURUIDESHUJUTONGJI,SHOUSHILVJIBENBAOCHIZAI0.5%—1.0%ZHIJIAN。JUXINLANGWEIBOSHUJUXIANSHI,JIEZHISHOUGUAN#HUAERYUSHAONIAN#WEIBOHUATIYUEDULIANGGAODA98YICI,HUATITAOLUNLIANGWEI1027.8WANCI,BOCHUQIJIAN《HUASHAO3》WENJUZONGYISHISHIPAIXINGBANGQIANSAN。JINGUANZHENGJIXIALAIDIANSHIDUANSHOUSHIPINGPING,DANGUANWEIHUATIHUDONGDEQIANGYANBIAOXIANWEIMANGGUOTVYUYOUKULIANGDAWANGLUOPINGTAIDAORULEKEGUANDELIULIANG。JIEZHIJIEMUSHOUGUANSHI,《HUASHAO3》DEQUANWANGBOFANGLIANGYITUPO20YI。

ZUOWEIYIDANGYI“MAOXIANJIEBANLVYOU”WEIZHUYAOBIAOXIANXINGSHIDEDIANSHIJIEMU,《HUASHAO3》ZAIJIABINZHENRONGSHANGYUQIANLIANGJIWANQUANBUTONG,YIQINGCHUNJIJIE,SINANSINVDEQUANXINZHENRONGDENGCHANG。JIEMUZHILIYUFAJUELVXINGDIXIANHUOYOUQUDEDUDAOMEILI,ZHANXIANSHIJIEWENMINGDEDUOYANGXING。BAWEIQINGCHUNPENGBODEYIRENYI“QINGCHUNHUOBAN”DEXINGSHIYUANFUCHIDAOYINAN,YOULIBAXI、NANFEI、AODALIYA、NAMIBIYASIGUO,KAIQILEYICHANGBIEKAISHENGMIANDEZHOUJICHUANYUEZHILV。TONGGUOJIANGJIN30TIANDEMAOXIANZHILV,TAMENXUNZHAODAOLEYUDAZIRAN、YUZIJIDENEIXIN,YUTARENHEXIEXIANGCHUDEZHENDI,LINGLVELESHIJIEXIUMEIFENGGUANG,TIYANLEDUOYUANJINGCAIWENHUA,YETUIDONGLEZHONGGUOYOUXIUWENHUAZAINANMEIZHOU、FEIZHOU、DAYANGZHOUDECHUANDI,CUJINLEZHONGGUOYUNANBANQIUZHEIXIEGUOJIADEWENMINGJIAOLIU。

ZAI2017NIAN,YOUXIEWEISHIDELVYOUJIEMUPOJUYINGXIANGLI,RUZHONGYANGWEISHIDE《YUANFANGDEJIA》,DONGFANGWEISHIDE《HUAYANGJIEJIE3》,LVYOUWEISHIDE《XINGZHE》DENGDENG。RANER,ZHEIXIEJIEMUDOUSHIYICHUANTONGDEDIANSHIJIEMUZHIZUOFANGSHIWEIDAOXIANG,HOUQIBAOZHUANGBINGMEIYOUJIANGYUANHUAZHEIYIXINYINGDEYISHUXINGSHIYINRUJIEMUZHIZUOZHONG。ZUOWEIYIDANGCHENGGONGDEDAXINGZHENRENXIULVYOULEIJIEMU,《HUASHAO3》DETUCHUTESESHICHONGMANWENYIQIXIDENUANXINWENANHEYUANHUASHEJI。WENANYISHOUXIEZITIHESHOUHUIMANHUADEXINGSHICHENGXIAN,YUANHUASHEJIZEWANMEIDIHONGTUOCHULEJIEMUDEZHENGTIXIAOGUO。YUCHUANTONGLVYOULEIDIANSHIJIEMUDUIBI,YUNYONGLECHUANGYISHIZUDEYUANHUASHEJIDEJIEMUGENGJUYOUGUANSHANGXINGHEQUWEIXING。BENWENYI《HUASHAO3》12QIJIEMUZHONGCHUXIANDEYUANHUASHEJIWEIFENXIYANGBEN,CONGSHIJUEFUHAODESHIJIAOCHUFA,TANJIUYUANHUASHEJIZAIQIJIEMUZHONGDEDUTEYUNYONG。

一、 原画视觉符号的电视艺术效果

GOUCHENGDIANSHIJIEMUPINPAIDEYINGXINGYUANSUBAOKUO“JIEMUDINGWEI”“JIEMUXINGSHI”HE“JIEMUBAOZHUANGTIXI”。 DIANSHIJISHUSHIDIANSHIYISHUDEWUZHIJICHU。DIANSHIYISHUBINGBUSHIZHIJIEJIUCHANSHENGDE,TASHIZAIXINXICHUANBOGUOCHENGZHONGJINXINGZAICHUANGZAOHEZAIJIAGONG,DUINEIRONGJINXINGXUANZEJIANJIDENGYIXILIEJISHUSHOUDUANERWANCHENGDEYISHUZHANXIAN。SUIZHEKEJIDEBUDUANFAZHAN,SHUZIJISHUDECHANSHENGJIDIANSHIYISHUDAILAILEJUDAYINGXIANG。CONGHOUQIZHIZUOSHEBEILAISHUO,FEIXIANXINGBIANJIDECHUXIANDADATIGAOLEHOUQIZHIZUODESUDUHEZHILIANG,BIANJISHIKEYIYUNYONGGEZHONGDIANSHITEXIAO,FENGFUJIEMUDEZHIZUOXINGSHI,ZHANXIANDIANSHIDEYISHUBIAOXIANLI。

《HUASHAO3》DEHOUQIZHIZUOTUANDUISHICHENGDOUHEIWEILANYINGSHIWENHUACHUANBOYOUXIANGONGSI(BKW Studio),ZHEIJIAGONGSICANYUWANCHENGHOUQIZHIZUODEJIEMUBAOKUO《BABAQUNAER》、《WOSHIGESHOU》DENG。ZAI《HUASHAO3》ZHONG,ZHEIJIAGONGSICHONGFENZHIZUOLESHENGDONGXINGXIANGDEKATONGZIMUHEDONGHUABIAOQING,ZHEIZHONGBIAODAFANGSHINENGGOUSHISHOUZHONGGENGHAODIJIESHOUDAOHUAMIANCHUANDACHUDEXINXI,YEZENGJIALEGUANKANDEQUWEIXING。DANNIER·BEIERCENGZAI《ZIBENZHUYIWENHUAMAODUN》ZHONGTICHU:“DUIYUKEWANGXINGDONG,ZHUIQIUXINQI,TANTUHONGDONGDEDANGDAIQINGXIANG,ZUINENGMANZUZHEIXIEDEMOGUOYUYISHUZHONGDESHIJUECHENGFENLE。” 《HUASHAO3》HOUQIDEYUANHUASHEJIYUNYONG,NENGGOUDUISHOUZHONGCHANSHENGGANRANQINGXU,SHENDUJINRUZHENRENXIUDEXUSHIQINGJIEZHIZHONG,CHANSHENGCHUGONGQINGXIAOYING。CONGERDADAOLEDIANSHIJIEMUDEYISHUHUAXIAOGUO。

钻石国际ZAI《HUASHAO3》DE12QIDEJIEMUZHONG,ZHEIXIEYUANHUASHEJICHUANCHAYUGUANJIANZHICHU,CHONGDANGZHEDUOZHONGJIAOSE。ZONGJIEXIALAI,DAZHIFENWEIXIAMIANSANZHONGLEIXING,YISHIJIEMUDEHUANJIEJIESHAOHECHANGJINGPUDIAN;ERSHIYIRENQINGXUDEFANGDA,BIAOMINGYIRENDENEIXINHUODONG;SANSHIXUANRANHUANJINGHEHONGTUOQIFEN。

DIYIZHONGYUANHUALEIXINGSHIJIEMUDEHUANJIEJIESHAOHECHANGJINGPUDIAN。LVXINGLEIJIEMUHUANJIEDESHEJIZHUYAOSHIWEIRAOLVXINGXIANLUZHANKAIDE,《HUASHAO3》ZAILVXINGXIANLUDEANPAISHANG,YUNYONGLEYUANHUADESHEJI,DUJUJIANGXIN。LIRUYIRENMENDELVXINGLUXIANDESHUOMING,ZAIYAMAXUNCONGLINZHONG,YIRENMENYANZHEJIEMUZUJIDINGDEYOULANLUXIANXINGJIN,ZHEISHIHOUMEIYOUSHITIDITUDECHENGXIAN,ERSHIYUNYONGDEYUANHUASHEJI。ZAIYIRENDANDUZIJIA,HUOSHIJITICHENGZUOFEIJIQIANWANGMUDEDISHI,YEYUNYONGDAOLEYUANHUASHEJI。TONGGUOZHEIXIEYUANHUASHEJIDEYUNYONG,SHIDEYUANBENKUZAOWUWEIDEXIANLUJIESHAOGUOCHENGBIANDESHENGDONGKEAI,RANGSHOUZHONGTIYANDAOZHEICHANGLVXINGDEQINGYINGYUKUAI,YUJIEMUZHENGTIDEQINGCHUNDAMAOXIANDEDINGWEIXIANGFU。

YIWANGCHUANTONGDELVXINGLEIJIEMUDECHANGJINGPUDIANJIBENSHIYILVXINGMUDEDIDEJINGSECHENGXIANWEIZHU,《HUASHAO3》QUEDUPIXIJING,HOUQIDEYUANHUACHUANGZUOTUANDUIJIEHEYIRENMENZAILVTUZHONGDEXINXIANMAOXIANJINGLI,SHEJICHUDUSHUYUTAMENLVXINGJIYIDEDONGHUASHIPIN,ZUOWEIPIANTOU,CONGERDAZAOCHUYUBIEDELVXINGLEIJIEMUPIANTOUJIONGRANBUTONGDEFENGGE,CHONGMANKEAIGANHETANSUOXING,WEIZHENGGEJIEMUDEZHANKAIQIDAOLEWANMEIDEPUDIANZUOYONG。LIRU,ZAIYAMAXUNYULINZHONGYIRENMENCHUIDIAOSHIRENYU,XUNZHAOEYUDEGUOCHENG,ZAINANFEIDACAOYUANSHANGWANCHENGBAOYUZHANGJINGLUDERENWU,ZHEIXIELVXINGZHONGFASHENGDEGUSHIDOUBEIYUANHUASHEJISHIZHUAQUBINGZHIZUO,ZUIZHONGYIDONGHUASHIPINDEFANGSHIZAIPIANTOUCHUXIAN。TONGGUODONGHUASHIPINDECHANGJINGPUDIAN,SHIDELVXINGJINGSEYULVXINGJIYIJIEHEQILAI,GENGJUYOUBAOMANXINGHECHONGSHIGAN,ZHENZHENGSHIXIANLEQINGJINGJIAORONG,RANGSHOUZHONGYENENGTIHUIDAOLVXINGDEMUDEBUDANDANSHIKANDAOMEIJING,GENGSHILIUXIADEMEIHAOJIYI,CONGERJIASHENDUIJIEMUDELIJIEHERENTONG。

钻石国际DIERZHONGYUANHUALEIXINGFANGDAYIRENDEQINGXU,BIAOMINGYIRENDENEIXINHUODONG。《HUASHAO3》SHIYONGDESHIJUEFUHAOYUANSUDUOYUANDADAN,ZAIRENWUZHUTISHANG,DUOYONGTEXIEJINGTOUJINXINGTUCHU,BINGYONGYUANHUATEXIAOZENGQIANGHUAMIANCHONGJIGAN,YUNYONGKUAZHANG、XIANGZHENG、BINI、ANSHIDENGSHIJUEXIUCISHOUFA,JIANGYIRENMENDEXINLIHUODONGFANGDAHUA,KUAZHANGHUA,JUXIANGHUA,SHIGUANZHONGNENGGOUGANSHOUDAOYIRENDEXINLIBIANHUAHENEIXINHUODONGGUIJI,ZENGJIAHUAMIANDEYOUMOGAN,ZENGJIACHANGJINGDERONGRUGAN。LIRU,ZAIFEIZHOUBEIPOJIESHOULIUFANGZHILVDEYIRENCHENBOLINYILUFENGCANLUSU,BEISHOUJIANAO,DANGTAZAIRENWUKUAIJIESHU,JIJIANGYUHUOBANHUIMIANZHIJI,CAIFUZHIJIJUZENGZHANG,ZHEISHIHOU,YUANHUADUIYIRENXIYUEDEBIAOQINGZUOLEKUAZHANGHUADECHULI,RANGGUANZHONGRENJUNBUJIN。ZAILIYUEJIESHOUQIANWANGYAMAXUNCONGLINTANXIANRENWUDEYIZHONGDUIYUAN,XINLIHAIPA,MIANSENINGZHONG,ZHEISHIHOUYUANHUAJIYULEJIASHENQINGXUDECHULIFANGFA,SHIDEGUANZHONGYEBUYOUTIYIRENMENNIEYIBAHAN。JIEMUZUTONGGUOJINJINGHETEXIEJINGTOUDUIJIAOGERENQINGXU,HOUQIYUANHUAZHIZUOTUANDUIZAIJIAYIDIANZHUI,JIANGQINGXUFANGDAHUACHULI,YIGANRANSHOUZHONG,CONGERDEDAOGENGQIANGDEYISHUBIAOXIANXIAOGUO。

钻石国际DISANZHONGYUANHUALEIXINGXUANRANHUANJINGHEHONGTUOQIFEN。《HUASHAO3》ZHUYAOYUNYONGNUANXINWENANLAIXUANRANZHENGGEJIEMUDEQIFEN。WENANSHIYOU《HUASHAO3》DEDAOYANWUMENGZHIZHUANXIE,WENANZHONGDESHOUXIEZITIHESHOUHUIMANHUAYOUJIEMUZHONGDEYIRENJINGBORANSHEJI。WENANYITESEFENGJINGFUHAOHEMANHUARENWUDEXINGSHICHENGXIAN,TESEFENGJINGFUHAOYINGZAOMEIXUEXIANGXIANGLI,TESEMANHUARENWUXINGXIANGYINFAGUANZHONGDEQINGGANGONGMING,CONGERDACHENGLEPINGMUNEIWAIDEQINGGANJIAOLIU。LIRU,DANGBEIFANGZHUFEIZHOUDEYIRENCHENBOLINLIKAILEWEIYIPEIBANZIJIDEGOUGOU“FEIFEI”SHI,ZAIZHEIYICHANGJINGJIESHUZHIJI,WENANCHENGXIAN,BEIJINGSHIYONGYOUZHEHAOHANXINGCHENDEFEIZHOUTIANKONG,PEISHANGYOUGUANLIBIEDEYUJUHEKEAIDEMANHUAXINGXIANG,XUANRANCHUYIZHONGQINGCHUNDUOCAI,DANYECONGMANGZHIGAN。ZAIYIRENZHIMIANZIJINEIXINZHIJI,YERANGGUANZHONGXINSHENGBUSHE,DUIZHAOZIJIDERENSHENGJINGLI,JIASHENSIKAO,CONGERSHIDEJIEMUGENGYOUSHENDU,GENGJUYOUJINRUGANHEFANSIXING。ZAIYAMAXUNHELIUSHANGPIAOBODEYIRENLVXINGTUAN,XIANGSHOUDAOJITILVXINGDEKUAILEXIYUESHI,YEZAILINSHUIQIANHUIJINGXINSIKAOZIJIYUDAZIRANDEGUANXI,ZHEISHIHOU,WANXIAYINGZHAOZHEYAMAXUNDEHELIU,SHIQIMIMANKAILAI,ZAIPINGMUWAIDEGUANZHONGYINENGGANSHOUDAODAZIRANDEGUILIYUSHENQI。TONGGUOWENANHEMANHUAYINGZAODEQIFEN,RANGZHENGGEJIEMUXIAOGUOTISHENG,ZHIJIEYINGXIANGLESHOUZHONGDEGANZHI,JIASHENDUIJIEMUDEHAOGAN。

二、原画视觉符号的说服技巧

ANDONGNI·BULAIERRENWEI,XIANGDUIYUYUYANWENZIDEHUAYUJIANGOUXIAOGUOERYAN,TUXIANGZAIYUSHOUZHONGDEXINLIHUDONGZHONGGENGJUBEI“YIYISHENGCHANZHE”DEQUANFULILIANG。 《HUASHAO3》SUOXUANYONGDEYUANHUASHIJUEFUHAOJUYOUQIANGDADEGANRANLIHESHUOFUXIAOGUO,QIZHUYAOCAIYONGLIANGZHONGSHUOFUJIQIAO:SUZHUYOUMOHESUZHUGANXING。

DIYIZHONGSHUOFUJIQIAO,SUZHUYOUMOYITIGAO“JIEMAGONGTONGXING”。SUZHUYOUMOSHIZHITONGGUOYOUMOBIAODARANGSHOUZHONGJIESHOUMOUZHONGNEIRONGHUOGUANNIAN,DADAOSHUOFUMUDE。YUANHUASHIJUEFUHAOSHUYU“DIYUJING”HUAYUTIXI,NENGGOUJIANSHAOCHUANBOGUOCHENGZHONGDEZHANGAIHEGEHE,ZAISHIJUECENGMIANTIGAOBUTONGWENHUABEIJINGSHOUZHONGDE“JIEMAGONGTONGXING”。LVXINGLEIZHENRENXIUJIEMUZHONGDEDALIANGXINXIZHIYUQINGXIDEBIANMAZHONG,BUXUYAOSHOUZHONGYILAIHUANJINGQUCHUAIMOTUICE,ZHEISHIYUNYONGYUANHUASHIJUEFUHAO,FAJUEXIAODIAN、KUADAXIAODIAN,NENGGOUDUIRENDEGANGUANXINGCHENGGAOPINLVDECIJI。JIANGJUXIANGDERENWUXINGXIANGYOUMOHUABIAODA,JIANGCHOUXIANGDEQINGJIEXINXIJUXIANGHUABIAODA,ZHEIYANGDEDONGTAICHENGXIANGUOCHENGDAPOLECHUANTONGDIANSHIJIEMUDANYIDEHUAMIANCHENGXIANFANGSHI,PINJIECHUYOUMODEDONGGANFENGGE,YOULIYUSUZAORENWUXINGXIANG,ZENGQIANGJIEMUXIAOGUO,TISHENGJIEMUZHILIANG。

DIERZHONGSHUOFUJIQIAO,SUZHUGANXINGYINGZAO“CHUANBOGONGQINGXING”。SUZHUGANXINGSHIYINGSHIZUOPINZHONGCHANGYONGDESHUOFUJIQIAO,JITONGGUOYINGZAOMOUZHONGQIFENHUOSHIYONGGANQINGSECAIQIANGLIEDEFUHAOLAIGANRANSHOUZHONG,YIDADAOSHUOFUXIAOGUO。《HUASHAO3》TONGGUOGANXINGDEYUANHUASHIJUEFUHAOYINQISHOUZHONGDEQINGGANGONGMING,DATONGYUSHOUZHONGZHIJIANDEQINGGANCHANGYU,YINGZAO“CHUANBOGONGQINGXING”SHISHOUZHONGGENGYIYUJIESHOUCHUANBONEIRONG。JIEMUFAJUEMEIYIWEIYIRENDEGEXINGTEZHENG,DUIQIJINXINGMANHUACHUANGZUO,KEHUACHUSHENDUQIHEYIRENBENSHENHEGUANZHONGXINLIDEMANHUAXINGXIANG,RANGGUANZHONGDUIYIRENMENCHANSHENGSHUXIGANHELIANAIGAN,QIANYISHIJIANGZIJIDEQINGGANYINGSHEYUZHEIXIEYIRENSHENSHANG,YUTAMENFASHENGNEIXINSHENCHUDEQINGGANGONGMING,CONGERYINGZAO“CHUANBOGONGQINGXING”。

三、 原画设计背后蕴含的属性解读

(YI)WENHUASHUXING

钻石国际YUANHUASHEJISHIYITAOYULEHUADESHIJUEFUHAOXITONG,SHUYUQINGNIANYAWENHUADEYIZHONG。YIZHAOMEIGUOXUEZHEBOPUNUOZAI《SHEHUIXUE》ZHONGDUIYAWENHUAZUOCHUDEJIEDING:“YAWENHUATONGCHANGBEIDINGYIWEIGENGGUANGFANDEWENHUADEYIGEYAQUNTI,ZHEIYIQUNTIXINGCHENGYIZHONGJIBAOKUOYAWENHUADEMOUZHONGTEZHENG,YOUBAOKUOYIXIEQITAQUNTISUOBUBAOKUODEWENHUAYAOSUDESHENGHUOFANGSHI。” QINGNIANYAWENHUASHIYOUQINGNIANQUNTICHUANGZAO,YUQITAQUNTIYUZHONGBUTONG,WEIQINGNIANQUNTISUORENTONG,XINGCHENGDUTEDEQINGNIANSHENGHUOFANGSHIYIJITAIDU。

钻石国际WOGUOQINGNIANYAWENHUADEBIAOXIANFENGGEGENGDUODECHENGXIANCHUHOUXIANDAIZHUYIDETEZHENG。JIEGOUSHIHOUXIANDAIPINGLUNJIAXIHUANDEYIGECIYU,JIANGYANJIUDUIXIANGSHIWEIYIGEJUXINGWENBEN,DUIQIXUSHI、FENWEIJIBIAOXIANSHOUFADENGJIEGOU,BINGSHIXIANJIANGOU,GAIBIANLEYUANYOUYIYISHANGDENENGZHIHESUOZHI,YIYIYINERSHIXIANLEYOUYANSUHUABIANWEIPINGCHANGHUA、XIXUEHUA。YUANHUASHIJUEFUHAOTONGGUODUIJUXIANGHUADEXINGXIANGDEERCIJIAGONG,JIANGYUANBENCHENGXIANDEHUAMIANXINXIJINXINGJIEGOUHEZHONGGOU,GOUCHENGLENEIHANGENGWEIFENGFUDEYUJING,CHUANGZAOCHUYUCHUANTONGDIANSHIJIEMUJIXIANGHULIANXIYOUYOUNEIZAIQUBIEDEXINSHIDIANSHIJIEMU。TONGGUOYUANHUADECHUANGXINYUNYONG,GAIBIANLECHUANTONGDIANSHIJIEMUZHONGGUIZHONGJUDESHIJUEYANGSHI,YIQINGLIANGHUADEYOUMOFANGSHIDAIJIQINGNIANSHOUZHONGDIANFUXINGDESHIJUETIYAN。

DONGXIMUQIANQINGNIANSHOUZHONGSUOCHUDESHEHUIHUANJING,KUAIJIEZOUDESHENGHUOFANGSHI,JILIEDEJINGZHENG,GUODULAOLEI,SHENGXINGDEXIAOFEIZHUYI,SHIDEQINGNIANQUNTIFUZHONGQIANXING,BEIGANYALI,HENNANYONGYOUYICHANGSHUOZOUJIUZOUDECHONGMANMAOXIANJINGSHENDELVXING,GAOEDEFANGDAIYADEMEIYIWEIYOUZHIQINGNIANDOUGUAIGUAIDEZAILIANGDIANYIXIANDESHENGHUOZHONGGOUYANCANCHUAN。ER《HUASHAO3》ZESHIQINGNIANRENFANMANGCHENZHONGDERICHANGSHENGHUOZHONGDEYIMOQINGFENG,ZHEIDANGYOUMEIJING、LANGMANLVXINGHEJINGZHIYUANHUAERZHUCHENGDEYOUZHIJIEMU,WUYIWEIDANGDAIQINGNIANTIGONGYIGEXINLINGDEQIXIDI,SHIDEQINGNIANGUANZHONGNENGGOUZAIZUIFANGSONGDEZHUANGTAIXIAWANCHENGDUILVXINGDEXIANGWANGHECHONGJING,HUODEJINGSHENSHANGDEMANZU。《HUASHAO3》DEMUBIAOSHOUZHONGYIQINGNIANQUNTIWEIZHU,JIEMUZUSHENGENGQINGNIANQUNTIDEZHENSHIQINGGANXUYAO,BINGTONGGUODAIBIAOQINGNIANYAWENHUADEYUANHUASHIJUEFUHAOLAIMANZUZHEIYIQUNTIDEXUQIU,CONGERWANCHENGLEJIEMUZUCHUANDIDE“NENGZOUDUOYUANJIUZOUDUOYUAN”DEQINGCHUNXUFENDOUDEJIAZHIGUAN。

(ER)MEIJIESHUXING

MAIKELUHANCENGZHICHU“MEIJIEJIXUNXI”,ZAIMAISHIYANZHONG,MEIJIEJUEBUSHIXIAYIDEMEIJIE,KEYISHUO,TAJIANGZHENGGESHIJIESHANGZHIYAONENGGOUCHUANDIXINXIDESHIWUDOUNARUDAOLEMEIJIEDEFANCHOU。“JISHUDEYINGXIANGBUSHIFASHENGZAIYIJIANHEGUANNIANDECENGMIANSHANG,ERSHIYAOJIANDINGBUYI、BUKEKANGJUDIGAIBIANRENDEGANGUANBILVHEGANZHIMOSHI”。 YUANHUAMEIJIESHITUXIANGSHIDAIDEDAIBIAO。“WOMENJINRUWOMENDIYIGEYISHUSHENGCHANQUXIANGDESHENRUJIERUSHIDAI”。 DIANSHIMEIJIEJUYOUQINGXIDUHENDIDE,SHIRENSHENDUJIERUDETEXING。“DIANSHISHIRENZHEMIHECANYUDELILIANG,BIAOMINGTADUIRENDEGANZHISUOSHIJIADEDUTEDECAOZUOGUOCHENG”。 ERRUJIN,ZHENRENXIUJIEMUTONGGUOBAKUAZHANG、YOUMODEYUANHUASHIJUEFUHAODIEJIAZAIYUANBENDEDIANSHIHUAMIANXINXISHANG,HUOSHIZHIJIEYUNYONGYUANHUASHIPINLAIYINGZAOFENWEI,HUOSHIYUNYONGYUANHUASHICHOUXIANGXINXIJUTIHUA,DOUNENGGOURANGGUANZHONGJIESHOUDAONEIRONGHANYIZENGZHIDEXINXI,FENGFULEGUANZHONGGANGUANTIYAN,HUANFALEYUANHUAHEDIANSHIZHEILIANGZHONGMEIJIEXINDESHENGMINGLI。ERYUCITONGSHI,MEIJIEDUISHOUZHONGDEJIERUCHENGDUYUELAIYUESHENLE,SHOUZHONGRONGQINGYUMEIJIESUOTIGONGDENITAIHUANJINGZHIZHONG。

KEYISHUO,JIANGYUANHUAYUNYONGYUDIANSHIJIEMUZHONG,SHIJISHUDECHUANGXIN,YESHIMEIJIEDECHUANGXIN。ZUOWEIYIZHONGXINXINGDEXUNXICHUANDIFANGSHI,YUANHUAYANSHENLEWOMENDEGANGUANTIYAN,XINGCHENGLEMEIGERENDUTEDEZHIJUEHEJINGYAN。

四、 原画在电视节目中运用的未来发展建议

RUJINSHIYIGEZHUYILIJINQUEDESHIDAI,XINXIBAOZHAYUXINXIKUIFATONGSHICUNZAI,GEZHONGMEIJIEZHIJIANJINGZHENGJILIE,DIANSHIJIEMUDETONGZHIHUAQINGXIANGYERIYIYANZHONG。RUHESHENGENGPINPAINEIHAN,YICHUANGXINTUIDONGCHAYIHUAJINGZHENG,SHIMEIYIGEMEITIRENSUOSIKAODEWENTI。《HUAERYUSHAONIAN》XILIEYIZHISHILVXINGLEIJIEMUZHONGDEJIAOJIAOZHE,ZAIHOUQIYUANHUACHUANGZUOZHONG,《HUASHAO3》QIADAOHAOCHUDETISHENGLEZHENGGEJIEMUDEGEDIAOHEGEXING,ZHEIYIZUOFASHIZHIDEYEJIEJIEJIANDE。BENWENZONGJIEQIYUANHUACHUANGZUOTESEBINGJIAYITUOZHAN,XINGCHENGJUYOUZHENDUIXINGHESHIXIAOXINGDESHIXIANLUJING。

YISHIZAIZHIZUOFANGXIANGSHANG,XUYAOYOUZHUANYEDEYUANHUASHEJITUANDUI。YUANHUACHUANGZUOYAOGENJUDIANSHIHUAMIANZHONGQINGJINGXUYAO,SHISHIDIDUISUOMIAOSHUDEDUIXIANGJIAYIKUAZHANGHUA、YOUMOHUADECHULI。BIYAOSHI,YUANHUACHUANGZUOYAOZAIDIANSHIHUAMIANZHONGFAJUEXIAODIAN,FANGDAXIAODIAN,RANGGUANZHONGSHOUHUOYIWAIDEJINGXI。ZHEIJIUXUYAOSHENANXINLIXUE、YUYANXUEDENGZHUANYEXUEKEBEIJINGDEYUANHUASHEJITUANDUI。ZHIYOUZHUANYEDEHOUQITUANDUIDECANYU,CAINENGQUEBAOZHENGGEYUANHUACHUANGZUODEZHILIANGHEPINZHI,DADAOKEYUQIDEXIAOGUO。

钻石国际ERSHIZAICHUANBONEIRONGSHANG,JIANGQINGGANYUJIAZHIGUANXIANGTONGYI。YUANHUACHUANGZUOBIXUYAOYONGYOUZHENSHIQINGGAN,YIZHENSHANMEIWEIJIAZHIDAOXIANG。ZAIYIXIEZHENRENXIUJIEMUZHONG,HOUQIZHIZUODEYUANHUAGUYIFANGDAFUMIANQINGXU,SHENZHIYISIBIWEILE,ZHENGGEJIEMUDOUCHONGCHIZHEJIAOLVHEXUANXIAODEQIFEN,ZHEIYANGDEYUANHUACHUANGZUOBULIYUZHENGNENGLIANGDEJIAZHIGUANDEDAOYIN。YIDANGSHENGYUYUXIAOYISHUANGFENGSHOUDEDIANSHIJIEMU,BIXUYAOZHUZHONGCHUANBONEIRONGDEZHENGMIANXING,JIAQIANGJIAZHIGUANDEYINLING。《HUASHAO3》ZHONGDEYUANHUACHUANGZUO,YIJILIHEXIANGSHANGWEIZHUJIDIAO,RANGZHENGGEJIEMUDOUCHONGMANLEQINGCHUNWUXIAN,MEIHAOFENDOUDEFENWEI,ZHEIYANGDEJIEMUZHIDESHOUZHONGQUXIXIPINWEIHEHUIGU。

SANSHIZAICHUANBOJIQIAOSHANG,YAORONGLIYUQING,RANGQINGNIANSHOUZHONGZAIGUANKANHOUYOUSUOSIKAO。HAODEDIANSHIJIEMU,ZONGSHINENGGOUJIGUANZHONGDAILAIYIDINGDESHOUHUO。《HUASHAO3》DEYUANHUACHUANGZUOZAISHOUZHONGJIESHOUGANXINGDEDIANSHIHUAMIANHESHENGYINDEJICHUSHANG,YINDAOZHESHOUZHONGJINXINGLIXINGSIKAO。LIRUNUANXINDEWENAN,YIJIYIRENMENZAIHUIGUZIJIDEJINGLISHI,CHUXIANHANYOUMINGYANJINGJUDEYUANHUACHUANGYI,SHISHOUZHONGHUODEQINGGANMANZUDETONGSHI,JINXINGLIXINGSIKAO,ERBUSHIBIANCHENGYIGEDUOXINGSIWEIDESHAFATUDOU。

五、 结语

钻石国际ZUOWEIYIZHONGSHIJUEFUHAODEDAIBIAO,YUANHUAZAIZHEIGEYULEZHISIDESHIDAILI,NENGGOUYIYIZHONGYOUMOHUAHEFANSIXINGJUCUNDEFANGSHI,LAIYINGXIANGDIANSHIYUYANDEBIAODA。KEYISHUO,ZHEISHIMEIJIEJISHUFAZHANDEJIEGUO。YUANHUASHIJUEFUHAOBUJINSHIDEDIANSHIJIEMUGENGJUYISHUXING,YERANGGUANZHONGTIYANDAOSHENDUJIERUDIANSHIJIEMUDEMEILI。YUANHUAJISHUZAIGAIBIANDIANSHIMEIJIEFAZHANXINGTAIHEFAZHANFANGXIANGDETONGSHI,YEZAISHENSHENDIGAIBIANZHEWOMENDESIWEIFANGSHIHEPINGJIAMOSHI。

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钻石国际[4]Blair, J. A. (2004). The rhetoric of visual arguents. In Charles A. Hill and Marguerite Helmers (Eds.), Defining Visual Rhetoric (pp.41- 62). Mahwah, NJ.: Lawrence Erlbaum Associates, Inc, P.59.

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